Ann Taylor went through a brand refresh as well as a rethink to our promotional strategy. Using the new brand elements, I was tasked with creating engaging promotional email campaigns for some of our bigger events like Valentine's Day and Friends of Ann.

Friends of Ann—our newly renamed Friends & Family sale—is one of the larger promotions of the year and required a series of emails, site elements, and social posts to be rolled out over several days. 

Design Erin Collis
Design Direction Ray Ferraro

Designed for Ann Taylor
– Emails
– Art Direction