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Semisumo, the latest addition to the Bumble and bumble Sumo family is an elegant pomade for double-edged effects.  The campaign featured styles by Laurent Philippon, Bb.Editorial Stylist.

A launch kit was sent to Bumble and bumble network salons to introduce the latest member of the Sumo family and our French stylist, Laurent. The product was nestled in a shredded Le Monde newspaper for that extra Frenchy touch.

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The campaign was featured in Bb.network salons and Sephora. We also took the opportunity to reintroduce Sumotech and educate customers on the difference between the three Sumo products.

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Design and Art Direction Erin Collis
Creative Direction Helen Steed
Copy Meredith Chamberlain
Photography David Oldham

 

Designed for Bumble and bumble.
– Art Direction

– Print collateral
– In-store collateral for Bumble and bumble. salons
– In-store collateral for Sephora (US and International)