SoulCycle is a community that celebrates pride and joy daily. This year's Pride at SoulCycle was an activism-inspired poster series that leveraged uplifting and powerful messages, inspired by the words riders hear in their studios every day.
We collaborated with LGBTQ and allied artists to create a series of posters that could be handed out in studios. The posters were available for pickup after pride rides at studios located near a pride parade, encouraging riders to bring their posters to the parades.
In collaboration with:
@adamjk | @benfwagner | @bone.nyc
@byisablel | @elliotsalazar | @zzdesign