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SoulCycle is a community that celebrates pride and joy daily. This year's Pride at SoulCycle was an activism-inspired poster series that leveraged uplifting and powerful messages, inspired by the words riders hear in their studios every day.

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We collaborated with LGBTQ and allied artists to create a series of posters that could be handed out in studios. The posters were available for pickup after pride rides at studios located near a pride parade, encouraging riders to bring their posters to the parades.

In collaboration with:
@adamjk | @benfwagner | @bone.nyc
@byisablel | @elliotsalazar | @zzdesign

Design Direction Erin Collis
Art Direction Katie Evans
Design Erin Collis and Molly Desmond
Copy Elena Hart and Blair Pfander
Photography and Video Spreadhouse
Producer Victoria Lam

Designed for SoulCycle