Bumble and bumble introduced three new products to the beloved Thickening family. Starting with Full Form Mousse and Creme Contour, the campaign featured styles by Jimmy Paul, Bb.Editorial Stylist who is famous for big, glamorous hair.
Dryspun Finish followed, a dry spray that creates instant fullness and texture to spin hair into an airy silhouette. The campaign became lighter and more airy to match.
Design and Art Direction Erin Collis
Creative Direction Helen Steed
Copy Caroline Wilson
Photography Doug Inglish
Designed for Bumble and bumble.
– Art Direction
– Print collateral
– In-store collateral for Bumble and bumble. salons
– In-store collateral for Sephora (US and International)
– Print Advertising incuding W Magazine, Elle, and InStyle