More selected projects

Protected: SoulCycle Brand Refresh

Protected: SoulCycle Brand Refresh
Branding
SoulCycle London

SoulCycle London
Art Direction
Tyra

Tyra
Branding, Art Direction, and Packaging
Protected: Westfield World Trade Center

Protected: Westfield World Trade Center
Advertising
Protected: SoulCycle at home experience

Protected: SoulCycle at home experience
Design and Art Direction
Casper

Casper
Art Direction
BeautyRx

BeautyRx
Branding, Packaging, and Art Direction
Barclays iPath

Barclays iPath
Branding
Bumble and bumble. Semisumo

Bumble and bumble. Semisumo
Design and Art Direction
Ann Taylor

Ann Taylor
Digital Design
Bb.Thickening

Bb.Thickening
Design and Art Direction
SoulCycle Retail Photography

SoulCycle Retail Photography
Art Direction
Brand Identities

Brand Identities
Branding
Retail_HeaderRetail_Header

Working closely with a new photographer we developed a joyful and celebratory direction for SoulCycle retail photography.

lookbook_2collookbook_2col
lookbook_2col_v4lookbook_2col_v4
SOULCYCLE_LOOK_12_SUMMER-MUST-HAVES_142 copySOULCYCLE_LOOK_12_SUMMER-MUST-HAVES_142 copy
SOULCYCLE_LOOK_02_SUMMER-ESSC_101 copySOULCYCLE_LOOK_02_SUMMER-ESSC_101 copy
SOULCYCLE_LOOK_10_LILYBOD_151SOULCYCLE_LOOK_10_LILYBOD_151
sock-animationsock-animation
ross-animationross-animation
holiday2holiday2
SHOT_07_028 copySHOT_07_028 copy
holiday_v1holiday_v1
Fila_v1Fila_v1
SOULCYCLE_LOOK_08_KORAL_440SOULCYCLE_LOOK_08_KORAL_440
Shot_02_0376 (1) copyShot_02_0376 (1) copy
SOULCYCLE_LOOK_08_KORAL_342SOULCYCLE_LOOK_08_KORAL_342
lookbook_2col_v2clookbook_2col_v2c
lookbook_2col_v2lookbook_2col_v2

Art Direction Erin Collis & Christa Seta
Photography Brayden Olson
Producer Victoria Lam

Art Direction for SoulCycle

More selected projects

Protected: SoulCycle Brand Refresh

Protected: SoulCycle Brand Refresh
Branding
SoulCycle London

SoulCycle London
Art Direction
Tyra

Tyra
Branding, Art Direction, and Packaging
Protected: Westfield World Trade Center

Protected: Westfield World Trade Center
Advertising
Protected: SoulCycle at home experience

Protected: SoulCycle at home experience
Design and Art Direction
Casper

Casper
Art Direction
BeautyRx

BeautyRx
Branding, Packaging, and Art Direction
Barclays iPath

Barclays iPath
Branding
Bumble and bumble. Semisumo

Bumble and bumble. Semisumo
Design and Art Direction
Ann Taylor

Ann Taylor
Digital Design
Bb.Thickening

Bb.Thickening
Design and Art Direction
SoulCycle Retail Photography

SoulCycle Retail Photography
Art Direction
Brand Identities

Brand Identities
Branding